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Simple Steps to Buy Basic Attention Token with CoinDCX
Basic Attention Token (BAT) powers advertising rewards in the Brave browser. Buy BAT in INR on CoinDCX and trade seamlessly 24/7.
Check how much BAT you can buy with your amount in INR
You get 0.000025 BTC for ₹ 100
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Basic Attention Token was launched in 2017, created by Brendan Eich and Brian Bondy. It runs as an ERC-20 token on Ethereum using Proof of Stake for secure settlement. BAT is primarily used for ad rewards, creator tipping, and privacy advertising, making it popular among Brave users and publishers.
As of 2026, it has a market cap of $116M, ranking it among the top 170 cryptos. What sets Basic Attention Token apart is its direct integration with the privacy-first Brave web browser.
FIU-IND registration, ISO/IEC certification, and offline cold storage help keep customer assets secure.
Trade BAT anytime, with UPI and IMPS deposits typically credited within minutes.

CoinDCX provides tools and guides that help first-time investors get started with Basic Attention Token.

Token utility is closely centered around Brave, meaning demand depends on user engagement within the browser.

The digital advertising sector is heavily dominated by entrenched global technology corporations.

BAT trades significantly below historical highs, and product adoption does not guarantee token price appreciation.
Follow these 4 simple steps to start investing in Basic Attention Token (BAT) in India:
Create your account and complete KYC.
Transfer INR via UPI, IMPS, NEFT or RTGS.
Open the BAT market and check the live price.
Enter the INR amount and confirm your order.
Before buying BAT, add INR to your CoinDCX account via UPI, IMPS, NEFT, or RTGS.
Yes. Basic Attention Token (BAT) is treated as a Virtual Digital Asset under the Income-tax Act, so buying, holding, and selling are allowed, though it is not legal tender. India regulates crypto as a taxable, speculative asset, and platforms serving Indian users must be registered with FIU-IND under anti-money-laundering rules.
To buy Basic Attention Token for the first time, sign up on an FIU-IND registered exchange that lists the token and follow the steps suggested on the platform.
Basic Attention Token is currently available in USDT but not in INR on CoinDCX. Stay tuned for updates on when you can buy BAT in INR on our platform.
Add INR to your crypto exchange app by choosing UPI as the payment method, entering the amount, and approving the request in your UPI app. Once the balance reflects, open the BAT market, enter your INR amount, and confirm. BAT is currently available in USDT but not in INR on CoinDCX. Stay tuned for updates on when you can buy BAT in INR on our platform.
You do not need to buy a whole BAT, which has a low unit price. It is divisible into small units, so a small INR order buys several tokens. The exact per-order minimum is shown on the CoinDCX order screen before you confirm.
Yes. Because BAT has a low unit price, ₹100 buys several tokens. Open the app, search for Basic Attention Token, tap Buy, enter the rupee amount, and confirm. The order fills at the live rate shown on screen.
BAT trades directly against the rupee on FIU-IND registered Indian exchanges, so no stablecoin conversion is needed. Judge any venue on three points: FIU-IND registration under the PMLA, a direct INR pair, and published custody practices such as cold storage and Proof of Reserves.
Buying and holding BAT is not taxed. Selling or swapping your tokens triggers a flat 30% tax plus 4% cess on profits, resulting in an effective tax rate of 31.2% under the Income-tax Act, 2025. Additionally, a 1% TDS is deducted from the total trade value upon transfer under Section 393(1) of the Act. Crypto losses cannot be set off against other income. Report gains in Schedule VDA and confirm your position with a chartered accountant.
BAT provides clear utility within the Brave browser ecosystem, but its performance depends on broader market demand and competition from digital advertising giants. Align your position size with your personal financial goals and risk tolerance, and treat any purchase decision as your own.
Basic Attention Token is designed to monetize user attention and reward content creators. Brave users can opt in to view privacy-respecting ads and receive BAT rewards, which they can hold, trade, or tip to publishers, while advertisers use BAT to fund their ad campaigns.
A growing browser user base does not automatically create token buying pressure. Many Brave users simply browse without holding or buying tokens, and earned reward tokens are often sold, meaning the token’s market price depends on broader crypto market trading dynamics rather than browser downloads alone.
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