Welcome Mr. Amitabh Bachchan, CoinDCX’s First-ever Brand Ambassador

“Rishte mein toh hum tumhare baap lagte hain, naam hai Shahenshah.” 

Starting off today’s blog is a little different. It is a blog that is being composed for you. Yes, for you, our crypto community. The year 2021 has been such an amazing ride for CoinDCX so far! It is only You that we at CoinDCX have to thank for enabling us to be what we are today and for allowing us to serve you with the simplest crypto products. 

Since its inception, CoinDCX’s mission has always been to ensure making crypto accessible to everyone. The crypto industry in India is on an exponential climb, rising gradually over the previous few years, with millions of Indians emerging as early adopters of the crypto asset class. The crypto market, comprising of Bitcoin, Ethereun, etc., in India is now worth more than $2 trillion and this is set to increase with more and more Indian investors exploring new investment opportunities and adopting crypto asset class as an option that is futurist and can provide good returns. 

To carry forward this mission, CoinDCX, India’s safest cryptocurrency exchange, is proud to announce that it has onboarded India’s iconic superstar, Mr. Amitabh Bachchan, as its first-ever Brand Ambassador. Through this collaboration, CoinDCX wants to increase awareness around crypto and popularise cryptocurrency as an emerging asset class.

 

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Mr. Amitabh Bachchan, the country’s most respected and trusted actor and superstar of the millennium, will be the face of CoinDCX’s new campaign. The Indian crypto community has recently taken a liking to invest in crypto; however, there is a need for raising awareness on safe crypto investments. Through Mr. Bachchan, CoinDCX, the simplest bitcoin app, wants to convey that it is at the forefront when it comes to the safety of its users’ funds and being compliant with all the regulations. In addition, the DCX Learn platform is dedicated to educating prospective users and anyone curious about the new asset class about the crypto space.

Sumit Gupta, Co-founder, and CEO – CoinDCX said “We are honored to have Mr. Bachchan as our brand ambassador. Being a crypto investor himself and having launched his own NFT (non-fungible token) recently, Mr. Bachchan is well-versed with the crypto space. His knowledge will prove valuable in building trust and credibility amongst new users. We are certain that his association with CoinDCX will help bring greater visibility to the world of crypto and develop a strong brand recall for us.”

Mr. Amitabh Bachchan has always been way ahead of his time, whether it is in doing movies in the 1970s where he played characters who battled corruption and social injustice or making investment decisions, his personality perfectly resonates with our brand values. With this campaign, CoinDCX aims to reach out to a wider audience and educate the masses about Bitcoin and other cryptos as an asset class.